The Conscious Photographer Episode 1 - David Boni
David Boni is an advertising photographer and director with over 25 years of experience in both the film and photographic industry. He has shot internationally for commercial clients such Wonderbra, The Royal Bank Of Scotland, HSBC, Manchester United, and Strongbow.
In this episode, we cover a lot; from how he got started as a photographer and why it's substantially harder for younger photographers these days to get the same experience he had.
We delve into the six-month intensive brief, as well as goal; David set himself early in his career to aid him in developing his style and photographic voice as a young photographer and the powerful effect it had.
We get into the pros and cons of changing your style as a photographer and how to transition from being known for one photographic style to another.
David also talks extensively about the excitement of learning every day with his photographic practice and how after 25 years in the photographic industry he is still only scratching the surface.
We discuss David's seasoned career as a director, having directed over 100 adverts and TV spots, and the differences as well as parallels between directing and photography.
We also discuss much more topics, from the most important traits a good photographic assistant should possess to what it was like giving up a 7000ft2 photography studio to go and live on a small island off the West Coast of Scotland. As well as the one piece of photographic equipment that has changed the entire way he works. As well as what advice he would give his 20-year-old self and every young photographer out there and finally who he would still assist today.
My Favourite quotes from this podcast
"To me, photography is like handwriting or painting, equipment is absolutely irrelevant."
"I was never going to work for other people."
"We're creatives, and real creatives... you're driven to be creative, you don't even think you don't even go out to be creative, you're just doing what you instinctively do."
"If they're spending lots of money with you, it could be tens or hundreds of thousands of pounds; they're coming to you because your an expert. I don't see a problem with being an expert in more than one photographic style."
"If I had to the same thing for the rest of my life I would die of boredom."
"I've still got loads to learn; I don't want to know it all. That would be boring."
"Do not be fooled and do not think that you know anything, assume you know nothing."
"It's a skill and an artform being an assistant."
"They pay for confidence and security. Pictures are currency, and they're collateral, and they are extremely important to people. The easiest way to sell anything is with an image whether it's moving or stills. So pictures are important, don't ever be fooled into believing by anyone that what you do is frivolous. If you take away, photography companies would die, because they have no idea how to sell stuff."
"A camera is no more than a hammer and a chisel."
"You've got to get to a stage with your camera and equipment where it's almost not there."
"It's not important that you can work a camera, what's important is where you put the camera, how you compose what's in front of the camera and when you press the button."
"Creativity is just thinking."
"You do not realize, by standing at the back of the room just making tea, how much you're learning."
In this episode, you will learn.
- How to specialize in more than one photographic style.
- How to display different bodies of work in a way that will get you new and exciting clients while still securing your existing client.
- How to price yourself effectively in the market and the importance of not undercharging for your photographic services.
- The important traits that a good photographic assistant posses.
- How to go from having no photographic knowledge to shooting a large add campaign in 4 weeks.
- On the importance of running potential worst case scenarios in your head.
- The best way to learn on set.
- David's advice to new photographers.
Connect with David Boni
Selected Links from the show.
- Charlie Stebbings David's mentor and master of filming food.
- Ardbeg Whisky.
- David's Royal Andy Murray Film
- Every life is Extra Ordinary, David's compelling work with people who have gone through trauma.
- Profoto B1.
- David's controversial cover for the band The Stranglers, Giant's, album.
- Nadav Kander
- Irving Penn
- Peter Lindbergh