This week I shot promotional images for Abandon Ship Apparel of the new Mishka range they are stocking. As it was a last minute shoot I had two days to find a model, location and come up with a concept; that's the nature of the beast though. As it was last minute I will show you how I chose my location, aesthetic, model and processing style.
With last minute shoots like this I find it easiest to play to the clothes. And as Mishka already have a very developed style, Graphic prints with nods to late 80's early 90's cartoons and culture, it made sense to me to further exaggerate this aesthetic.
Location - Luckily Glasgow has the Savoy Centre, a grimy old school place that's stuck somewhere between the 70's and the 90's. It was the perfect location. I mean where else are you going to find a Karate Shop next to Clairvoyant? It's a surreal place, you have to check it out. I knew the clothes would look perfect here.
Model - I opted for an unconventional model to further emphasise the surreal nature of the location. Stevie Newall, he has a great look, long hair, moustache and an androgynous charm about him.
Shooting style - I shot loosely with little attention to perfect horizontals and verticals on purpose, this was to add to the raw aesthetic we were going for visually.
I've left multiple shots of the same outfits in this post as I want people to see that you don't just decide on one location and the picture miraculously appears, sometimes you have to work for it, find it and coax it out of the scenario. With this blog I believe in complete transparency, I think it's important to show the whole process and not just the final outcome. That's the only way we and I am going to learn.
Anyway less text more photo's.
Camera - Fuji Xpro-1
Lens - 18mm
Flash - Nissin i40
Processing - VSCO
Any questions leave em in the comments and I'll answer them.